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Past Collections
RECENT NEWS... GREAT NEWS!
Bologna Licensing Trade Fair / Kids
BLTF/K Exhibitors 2026
Meet Lufu and Dufu at their stand to experience a world children grow up with and one adults return to.
LUFUDUFU® is a character-based,
cross-generational lifestyle brand
built on the core philosophy of "Love and Do."
The World of Lufu and Dufu is a source of hope and humor, designed to help children and adults alike navigate life's journey with kindness, curiosity, and a deep sense of belonging.
With a timeless aesthetic and a mission to nourish goodness in real life, Lufudufu offers a robust portfolio of intellectual property.
The company is arriving at Bologna 2026 to expand its global family.
Trademarked and ready for growth,
Lufudufu is seeking global partners for Publishing (Print/Digital) and Licensing (Stationery, Apparel, Toys, Games, Home & Living, Digital).
📍 Pad 29 | Mall 2 | Stand G12 | Arts Licensing
Let’s create a beautiful good together.
Humorous gifts, relatable stories and elegant designs for times filled with love - in giggles together or smiles just for you.
"Love and Do, Love and Do, Lufu-Dufu-Du..."
Explore Our Past Collections
Explore Our
Past Collections
LUFUDUFU...
the sound hedgehogs make running full of joy through blooming meadows,
as soft grass tickles their fluffy bellies.
Puffing and huffing to themselves they go:
"Love and Do, Love and Do, Lufu-Dufu-du..."
LUFUDUFU.WORLD
LUFUDUFU.WORLD
Welcome to
REPLAY
Explore the Collection
Pre-order
Greeting Card
What do hedgehogs do on different days of the week in Lufudufu.World? Everyday is a good day to say thank you.
Pre-order
Greeting Card
What do hedgehogs do on different days of the week in Lufudufu.World? Race sheep day. Ready, steady, go!
Pre-order
Greeting Card
What do hedgehogs do on different days of the week in Lufudufu.World? To-Do lists.
The world with stories to tell
What do the Hedgehogs, the LUFUDUFUs, do in Lufudufu World?
Meet
Lufu & Dufu
Lufudufu stories are created with a philosophical heart, emphasizing the social wisdom and emotional literacy that build and nurture connections.
The art embraces the warmth of nostalgia and timeless aesthetic.
The life-tales are gently retold for a modern, uplifting, and familiar world to create an inspirational space filled with deep meaning and a sense of belonging.
In the Lufudufu world, active imagination walks alongside character growth.
Join Lufu and Dufu on their adventures. From cozy mornings in the garden to unexpected escapades, these two lovable hedgehogs bring humor and heart to life.
STORIES, ART & PRODUCTS
Drawn by hand to inspire yours - these organic lines welcome children and adults alike to pick up a medium and join the creative process.
New Activity Book
Limited Edition
Prints
Custom Made for Your Space
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